Relationship Management

Customer Relationship Management is always the cost based activity for any company but the output will considered as value added customers. Companies which are using the CRM needs to make cost-benefit analysis to evaluate how the CRM is performing, we can know the ROI (Return of Investment) and the experience of the customers. The case should be analyzed which includes the total system cost, total savings and the NPV (Net Present Value) of the system. That is it should include the tangible benefits (Cost Based Analysis) and intangible benefits as wells as risk assessment.

Relationship Management

Quality is always related to the organizational strategic plans and objectives. Companies do the analysis of market improvement plan by focusing on customers. They develop some plans and strategies towards customer perception in order to attract them towards there business, this is called “Customer Relationship Management”. “CRM Guide, 2006 – Next Media Publications” Baderman Island is one of the fastest growing tourist and vacation resorts in the world.